Unless you're living under a rock, Microsoft has just agreed to purchase Nokia. Ok well not all of Nokia, but pretty much all of it. It's mobile unit. So why is this even remotely relevant to fitness you might as? How does Microsoft Purchasing Nokia's Mobile Unit change your life? Huge!
What Do You Use to Workout
When you workout, you are likely never too far from your smartphone. Whether it's your Android or your iPhone, you are always listening to music, or updating your facebook status to brag about the amazing workout you are doing. Problem is, it's not yet a seamless experience? What do I mean? Well when you go for a run right now, you have to plug in your headphones, turn on the music, strap on your Garmin watch, load the Nike+ Running application. Then when you are ready to start running, you turn on the Garmin Watch, you then start your playlist, then swipe back to the Nike+ running application to press start and hear “Beginning Workout”.
As you run, you want to take a picture of something awesome you see, but you can't do it! Or you can stop the run, take your iPhone out of its carrying case on your arm band, and then snap the picture. Of course you have to pause the workout, stop the music, start it back up all over again when you start running. When you get home, you need to sync your garmin watch, sync your phone, upload your pictures. I mean serious, the whole process is a nightmare!
What Microsoft and Nokia Will Bring
Microsoft purchasing Nokia will bring a new era of technology advancement to the current slow pace of technol0gy innovation. Stephen Elop will now likely become CEO of Microsoft, and Microsoft will finally have its hardware division it has so desperately been lacking over the last 5 years. What does this mean? Microsoft is about to flood the fitness community with innovation and technology the likes of which you have never seen.
Imagine a watch that is your phone, your facebook, your GPS, your music player, all in one device. Imagine that it magically talks to your television, your XBOX, connects to your shoes via WiFi and wireless networks. This is the level of innovation Microsoft will now bring to the table with the purchase of Nokia's mobile division.
Exciting times are ahead.
